TL; DR: Lego and Olivia Rodrigo surprised 100 fans at LA’s Licorice Pizza Records, turning the store into a life-sized Lego build featuring her Guts World Tour Concert Moon. It kicked off a global hunt for 333 limited-edition brick-built Lego vinyl records hidden in stores worldwide, with clues dropping on social media over the coming weeks.
Lego and Olivia Rodrigo surprised 100 fans on Monday with a takeover of Licorice Pizza Records, one of LA’s most iconic record stores, transforming it into a full-scale Lego build to mark the arrival of the new Lego Editions Olivia Rodrigo collection.
The related highlight term of the takeover was a giant Lego version of the floating moon Rodrigo performed on during her Guts tour, built from 77,000 Lego bricks. She actually sat on top of it and answered fan questions. More than 110,000 Lego bricks went into transforming the whole store, and it took over 500 hours to build.
Then came the bigger surprise: Rodrigo kicked off a global scavenger hunt for 333 limited-edition, brick-built Lego vinyl records, hidden inside record stores around the world. Over the next couple of weeks, Lego and Rodrigo will drop clues across their social channels, pointing fans toward where these vinyls are hidden, and fans who track one down are being asked to share their find using #FindAStoryInEveryPiece.
This all ties into the Lego Editions Olivia Rodrigo collection, which we covered when it launched — five collectible sets inspired by songs, performances, and moments from the Sour, Guts, and You Seem Pretty Sad for a Girl So in Love eras.
Credit: The Lego Group
The collection was developed in close collaboration with Rodrigo, with each set designed to hide references and details that fans can dig into. Julia Goldin, Lego’s Chief Product variation & Marketing Officer, said the Vinyl Hunt was built to take that idea of discovery “one step further,” turning it into a real-world event alternative that brings fans together in record stores and communities globally.
The Lego Editions Olivia Rodrigo collection is available to pre-order ahead of its global launch on Aug. 1 at Lego, Lego stores, and select global retailers.
Source: https://mashable.com/life/lego-olivia-rodrigo-vinyl-hunt
