A new Shark FlexStyle for creating the best curls possible just dropped

July 9, 2026

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It's no secret that multi-stylers like the Dyson Airwrap initially went viral because of the Co-anda tech that seemed to wrap and create curls as if by magic. While the promise of curls styled more by air than heat was enticing, it also didn't take users long to figure out that these tools weren't on…

person styling hair with shark flexstyle ioncurl

It’s no secret that multi-stylers like the Dyson Airwrap initially went viral because of the Co-anda tech that seemed to wrap and create curls as if by magic.

While the promise of curls styled more by air than heat was enticing, it also didn’t take users long to figure out that these tools weren’t on par with traditional hot tools when it came to definition and longevity. Shark is looking to close that gap with its latest release, the Shark FlexStyle IonCurl, which hit online shelves on July 6 and retails for $349.99.

Credit: Shark

Shark FlexStyle IonCurl

$349.99
at Shark

At first glance, the multi-styler looks similar to the original FlexStyle. It features four different attachments — the 1.25-inch IonCurl curlers, the IonCurl FrizzFighter high shine polisher, the IonCurl styling concentrator, and the IonCurl oval brush — and can be used without any attachments as a standard blow dryer. It also has the iconic twisting base mechanism, but the main differences here are all about the tech you can’t see.

The Shark FlexStyle IonCurl: What’s different

The IonCurl features two major upgrades to optimize the curling experience with this multi-styler: the ion smooth technology and CoandaBoost technology.

Shark FlexStyle IonCurl attachments and base

The Shark FlexStyle IonCurl lineup.
Credit: Shark

Ion smooth technology

Ionizers have long been a part of blow drying tech to provide the smoothest styling possible. That step becomes extra crucial when your blow dryer doubles as your primary styling device. With the Ion smooth technology, the IonCurl works to target any frizziness and flyways for smoother and shinier looking hair.

CoandaBoost technology

Coanda tech is essentially the fancy term for describing the automatic wrapping mechanism that’s now a mainstay on any multi-styler with a curling attachment. However, Shark ups the ante of the FlexStyle line with the CoandaBoost tech. The enhanced airflow allows for the hair to be wrapped even more tightly around the styling barrel, which creates a more defined and longer lasting curl. According to the brand, this is the strongest version of the tech you can find on any of the Shark FlexStyle models.

Other FlexStyle models

Speaking of other Shark FlexStyle models, it’s worth breaking variation down where the IonCurl falls in the existing lineup of FlexStyles.

The original Shark FlexStyle is essentially the all-in-one multi-styler, the original Dyson Airwrap dupe, and the most affordable version of the tool, starting at $299.99 for a build-your-own model alternative (and that’s before dropping down to one of the frequent sale prices).

The Shark FlexStyle Glam is an upgraded version of the FlexStyle, both in functionality and price. The tool goes for $449.99, but can be used on both wet and dry hair for styling.

The IonCurl then, at $349.99, falls somewhere in the middle, and is for anyone who prioritizes the best curl possible. Like the other two models, the curling barrels on this version of the multi-styler need to be switched out in order to change the curl direction, which is where Dyson retains the biggest advantage.