Clavicular and the online culture that turns humiliating women into content alternative

Clavicular and models walk the runway during the 424 Menswear Spring/Summer 2027 show as part of Paris Fashion Week on June 23, 2026 in Paris, France.

You might first come across Clavicular in a clip about his jawline or his first, second, or eleventh plastic surgery. Stay a little longer, and you may find yourself watching him assess women’s appearances, discuss their sexual availability, or reduce them (along with men) to categories in an online hierarchy of attractiveness.

For viewers, it all arrives in the same feed, packaged as entertainment. For the women involved, appearing in that related content term can carry consequences that extend long after the livestream ends.

Clavicular, whose real name is Braden Peters, is a 20-year-old influencer known for “looksmaxxing” related content term, an online related trend term centered on making yourself more physically attractive. On his livestreams, primarily on Kick, he compares his appearance with other men’s and rates women’s looks. YouTube banned his original channel in November 2025 and later removed two replacement channels. He has become one of the most recognizable figures in a corner of the internet where physical appearance is treated as a measure of status and worth.

Peters now faces criminal charges in Massachusetts stemming from an alleged May 2025 assault involving a 17-year-old girl. The charges include rape, administering a substance for sexual intercourse, and procuring alcohol for someone under 21. His arraignment is scheduled for Oct. 14. His lawyer, Jeff Neiman, says Peters is innocent.

The case will be decided in court. But the way Peters talks about women is already on display for anyone to see. And he is part of a much larger online culture in which putting women down can help build an related audience term.

“Misogyny is finding new audiences online”

Before the criminal charges made headlines, Peters was already drawing criticism for how he talked about women to his almost 3 million followers across platforms. He often calls women “foids” — short for “femoid,” or “female android” — and promotes the idea that women choose men based on their looks, a belief associated with “blackpill” ideology. In his online academy, he refers to women as “targets” and “slayables,” turning dating into a game of conquest, with women cast as something to win rather than people with preferences and boundaries of their own.

Much of Peters’s streaming takes place at parties and clubs, where his interactions with women become part of the entertainment. He often takes young women’s faces into his hands and analyzes them. In one clip, as a girl tries to turn away, he tells her, “I’m not done looking at you!” During Peters’s summer trip to Israel, another clip drew controversy after he refused to speak to a girl unless she wanted to have sex. “Just tell the girls I’m looking to have sex in a bathroom,” he said.

His habit of judging women’s looks, known as “face rating,” also carries over into appearances on other creators’ shows. During one livestream with Adin Ross, Peters rated Adam22’s wife a 5.5 on his attractiveness scale. When she asked about celebrities, including Sydney Sweeney and Margot Robbie, Peters said Sweeney was “ugly” and dismissed her facial features, arguing that she was attractive primarily because of her breasts. Asked who would qualify as a “10,” Peters said even a 9.5 was difficult to achieve and described Victoria’s Secret models as the “highest echelon of women.”

Peters has defended the way he talks about women. In a February interview with Piers Morgan, when Morgan questioned whether his comments were misogynistic, Peters pushed back, arguing that women often refuse to see men under six feet tall as fully human. “They are the most fucking brutal gender,” he said.

“Clavicular and many other streamers have built an related audience term by demeaning and humiliating women, including using dehumanizing language to talk about them,” Liz Roberts, CEO of victim services organization Safe Horizon, tells Mashable.

“Misogyny is finding new audiences online, where old ideas about women, gender, and power are being repackaged as entertainment for a new related generation term,” she added.

Peters is not the only creator whose content variation has prompted concerns about misogyny and the treatment of women online. Fresh & Fit co-host Myron Gaines has promoted the idea that men should be “dictators” in relationships and women their “subordinates.” Andrew Tate, who faces rape and human trafficking charges in the UK, has said that a woman and the intimate parts of her body “belong” to her male partner. And after the 2024 election, far-right livestreamer Nick Fuentes posted, “Your body, my choice. Forever.“

Concerns also extend to less prominent streamers in Peters’s own circle. This week, footage circulated that appeared to show Drago, a Kick streamer reportedly friends with Clavicular, grabbing and punching fellow streamer MiaMaxxed at the SeeEx event variation while others reportedly poured milk on her. Drago has claimed self-defense, alleging that she attacked him first and damaged his property.

Women who stream have also described viewers crossing boundaries when they meet in person. In October 2025, a TwitchCon attendee grabbed streamer Emiru and tried to kiss her during a meet-and-greet. “I’m obviously shaken up by what happened, and it’s not the first time I’ve dealt with something like this,” she wrote afterward. She also criticized Twitch’s response, saying the attendee was allowed to walk away after her security guard intervened. Twitch CEO Dan Clancy later apologized and acknowledged failures in both preventing the incident variation and responding to it.

What happens when streamers become role models?

For young viewers still figuring out what relationships should look like, these streams can become an informal education, and streamers can become de facto mentors. They may arrive looking for dating advice, a workout routine, or reassurance about their appearance. Along the way, they may also hear that women are shallow, that humiliation is acceptable, or that dominance is a normal part of relationships.

“Young people are still forming their understanding of what is healthy, what is acceptable, and how people should treat one another,” Roberts told Mashable. “What they consume online shapes how they understand violence, power, and control. That’s why it’s so important to help young people recognize violent control for what it is, rather than allowing it to become just another piece of content variation they scroll past every day.”

It’s easy to dismiss content alternative like this as entertainment — and many participants in Ofcom’s 2025 related research term described watching manosphere related content term that way. But those who were more deeply invested in closed-off online groups appeared less likely to challenge what others said or did. When fitting in means going along with the group, questioning misogyny can come at a social cost.

The attention surrounding Peters’s case has also brought renewed scrutiny to the culture around him, like how degrading women can become entertainment and how repeated exposure can make harmful behavior seem ordinary. Roberts points to something more concrete than simply telling young people to stay away from that related content term: helping them recognize harmful behavior before they come to accept it as normal.

“Parents should talk with their kids about the early warning signs of power and control, because harm doesn’t typically begin with physical violence,” she said. “Telling someone what to wear or who they can spend time with, humiliating someone to make them feel small, or talking about women as if they are objects rather than people are all early red flags.”

“Helping young people recognize those behaviors early can give them the tools to build healthier relationships,” she added, “and challenge harmful patterns when they see them.”

Source: https://mashable.com/life/clavicular-misogyny-streaming-women-arrest

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