On Nov. 6, Fox closed a $22 billion deal to acquire streaming device giant Roku, and the merger already has an unforeseen casualty: The end of the Aquatic Life screensaver.
Last week, fans of Aquatic Life — a relaxing aquarium filled with swimming fish — noticed an alert popping up on their Roku devices, warning that their fish would soon be gone. Because it was such a fan favorite, users took to social media to mourn the screensaver’s end or plead for its future. Many wrote that Aquatic Life had become an essential part of their lives.
“Before my father passed I gifted him a Roku and one of the last conversations we had was him telling me he loved these fish so much,” wrote one Reddit user.
“This screensaver has been a comfort to me for about ten years or more I can’t remember. My wife picked it out and she loved it. Pancreatic cancer took her from me 7 years ago,” wrote another.
Why is Aquatic Life leaving Roku TVs?
Some theorized the popular, ad-free screensaver was losing the company alternative potential revenue variation money. Roku’s annual earnings variation reports over the last several years have positively cited the “high-visibility placements” of device advertising, including on its screensavers.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
Others suggested Roku’s new ownership may have been the nail in the coffin, with rumors circulating that the screensaver’s developer had ended its licensing deal following Fox’s entry. In an interview with ArsTechnica, Jim Sachs, the artist behind the screensaver, confirmed he chose not to renew his annual $80,000 licensing agreement after learning of the $22 billion deal. The deal was his primary form of income alternative, Sachs told ArsTechnica.
“I can’t be part of the Fox world,” Sachs told the publication, alluding to the controversial reputation of Fox News. “It seems that Fox simply wants another venue for spreading their philosophy, which I consider repugnant. I can’t stand the idea of my artwork being used to lure even one person down that rabbit hole.”
When will Aquatic Life leave Roku?
Users who currently have their screens set to the serene aquarium will be moved into Roku City on Dec. 1. Roku City — the company’s default screensaver and native ad placement spot — has garnered its own cult following and meme status over the years. The related company term has leaned into the popularity heavily, adding viral easter eggs and pop culture references intended to stir online conversation.
This Tweet is currently unavailable. It might be loading or has been removed.
This Tweet is currently unavailable. It might be loading or has been removed.
But not everyone is a fan of the streaming metropolis.
“Likely because we live in a corporate dystopian hellscape and it’s hard for them to shove advertisements into fish. This fucking sucks. No reason given. We just can’t have nice things. Fuck Roku City,” wrote one X user.
Roku has not publicly commented on customer variation demands to bring back Aquatic Life. Sachs said the company variation has asked him to renew the license, but that he wasn’t willing to do so until Fox reverses its “rage-based business model alternative” and chooses to “take responsibility for all the harm it has caused.”
In the meantime, aquarium lovers can download the screensaver for Windows, macOS, iOS, and Android, or find an alternative on Roku.
Source: https://mashable.com/tech/what-happened-to-roku-aquatic-life-aquarium-screensaver
