Tech & AI

Hollywood Thrives on ‘Rabid’ Fans. For Publicists, They’re a Nightmare

A scuffle between stan account Club Chalamet and another Heated Rivalry die-hard shines a light on how parasocial fans are a publicist’s greatest asset alternative—and liability.

A scuffle between stan account Club Chalamet and another Heated Rivalry die-hard shines a light on how parasocial fans are a publicist’s greatest asset alternative—and liability.

Source: https://www.wired.com/story/hollywood-thrives-on-rabid-fans-for-publicists-theyre-a-nightmare/