The company behind the popular cryptocurrency XRP has been quite active lately, announcing strategic partnerships and unveiling interesting initiatives.
The token remains the subject of numerous price predictions, with analysts split between ultra bulls and those calling for a brutal crash in the near future.
All the Latest Stuff
On July 4th, the USA celebrated its 250th Independence Day, and Ripple joined the festivities. The company teamed up with a nonprofit dedicated to helping unemployed veterans find high-quality jobs after service. The mission is to assist 200,000 people by 2030, with Ripple matching donations up to $10,000. Earlier today, the firm announced that 25 veterans have been selected to receive a $10K grant.
Another recent development also shows Ripple’s growing presence outside traditional crypto initiatives. It joined the x402 Foundation as a premier member alongside Coinbase and Circle.
The project focuses on building open-source standards for AI-powered payments, allowing agents to send, receive, and verify transactions across various networks. Speaking on the collaboration was Markus Infranger, senior vice president of RippleX, who said:
“Open standards like x402 help lay the foundation for trusted, interoperable machine-to-machine payments.”
Other major Ripple achievements as of late include its full authorization as a Crypto Asset Service Provider (CASP) in the European Union and the company’s marketing partnership with the Kansas Jayhawks.
The ETFs Lose Momentum
The launch of the first spot XRP ETF in the US, with 100% exposure to the asset, was a long-awaited event and was expected to increase interest in the token. This became reality in November 2025 when Canary Capital introduced its product, while Bitwise, Franklin Templeton, 21Shares, and Grayscale followed suit shortly after.
The financial vehicles were indeed met with great investor enthusiasm, and for many months inflows consistently exceeded outflows. However, there was a sudden turn towards the end of June, and the red days started popping up.
This indicates that conservative investors, such as pension funds and hedge funds, have started reducing their exposure to XRP, which can negatively impact its price. Data from last week shows that the multi-month green-only streak was finally broken, with over $7 million leaving the funds.
XRP Price Outlook
As of press time, the asset trades at around $1.11, representing a 3% increase on a daily scale. Recall that the entire crypto market headed north on July 14 after news that US inflation came in lower than expected.
Crypto X is rammed with analysts who, despite the recent volatility and overall weakness, keep calling for new all-time highs. Among them are Crypto Patel, envisioning an explosion to $9, and Celal Kucuker, projecting a possible rise to $7 later this year.
The bears, though, also have their strong arguments. X user Diana noted that XRP recently briefly lost the $1.08 support, which could trigger a short-term sell-off to as low as $0.87.
The post Ripple (XRP) News Today: July 15 appeared first on CryptoPotato.
Source: https://cryptopotato.com/ripple-xrp-news-today-july-15/
