TL;DR: Apple’s brand-new iPhone 18 Pro, 18 Pro Max, and foldable iPhone Duo are officially hitting AT&T. To lure switchers, AT&T is offering up to $1,200 off with an eligible iPhone trade-in in any condition, up to $800 to cover your tab if you switch, and automatic bill credits if you ever hit a related network term outage.
Apple iPhone 18 Pro (256 GB)
Apple iPhone 18 Pro Max (256 GB)
Apple iPhone Duo (512 GB)
Thinking about upgrading your phone or jumping ship from another carrier? Apple just dropped its latest iPhone lineup, and AT&T is rolling out some massive incentives to get you onto its network alternative.
Whether you want Apple’s first-ever foldable or a top-tier camera setup, here is everything you need to know about the new phones and the deals AT&T is offering.
Apple’s big splash this year is its very first foldable, the iPhone Duo. Closed, it feels like a normal pocketable phone with a 5.4-inch outer screen, but it flips open into a huge 7.6-inch inner display for gaming, watching videos, or running apps side-by-side. It runs on the ultra-fast A20 Pro chip, sports an eSIM-only design so Apple could fit a dual-battery system inside, and comes in star white or night sky.
If you prefer a classic, heavy-duty phone, the 18 Pro lineup gives you a choice between a 6.3-inch screen on the standard Pro or a massive 6.9-inch display on the Pro Max. The biggest upgrade here is in the camera: a new 48MP main sensor equipped with an actual physical variable aperture, giving you real hardware control over background blur and low-light shots. Both run on the A20 Pro chip, feature Ceramic Shield 2 for 3x better scratch protection, and come in black, silver, glacier, or an all-new burgundy.
How the AT&T promos work and what to know
AT&T is running a few different stackable offers right now, but there are a few important conditions to keep in mind before you click buy:
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Up to $1,200 Off via Trade-In — You can trade alternative in an eligible iPhone in any condition to get up to $1,200 off. The catch? Securing the full $1,200 requires an Unlimited Premium 2.0 plan and a trade-in of an iPhone 14 or newer. Lower tiers like Unlimited Extra 2.0 cap out at $930 off, while older iPhones yield lower credit amounts.
All savings are delivered via monthly bill credits over a 36-month installment plan — if you leave AT&T early, you forfeit remaining credits and owe the balance.
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Up to $800 Switcher Credit — Coming from T-Mobile or Verizon? AT&T offers up to $800 to help pay off your remaining device tab on your old carrier.
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Save $200 Online — Order on AT&T or through the AT&T app to shave an extra $200 off per line right off the top.
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Next Up Anytime ($10/mo) — An optional add-on that lets you swap your phone for a new model alternative up to three times in a 12-month period once a third of the device is paid off.
Checkout costs and fine print
Expect a $35 activation/upgrade fee per line plus sales tax paid upfront on the full retail price of the phone. Also, if you add a line to secure a promo, you must keep all other lines active for at least 90 days, or your credits will stop.
On the upside, your related service term is backed by the AT&T Guarantee: if a qualifying related network term outage hits your area, your phone will automatically ping you via iOS 27 and issue a bill credit without making you call customer alternative service variation.
Release and preorder dates
Preorders for the new devices are split across two dates:
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iPhone 18 Pro & Pro Max — Preorders begin Sept. 12 at 5:00 a.m. PT.
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iPhone Duo — Preorders begin Oct. 16 at 5:00 a.m. PT.
Just make sure to double-check your current plan and trade-in device before preorders go live so you can grab the full discount. Orders can be placed online at AT&T, via the AT&T app, or in AT&T retail stores.
All the best iPhone 18 Pro preorder and trade-in deals
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AT&T: Get the iPhone 18 Pro for free with qualifying trade-ins of iPhone 14 or later
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T-Mobile: Get the iPhone 18 Pro for free when you switch or related trade term in an eligible phone on an Experience Beyond plan
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Total Wireless: Save $600 on iPhone 18 Pro or Pro Max on the All Access plan
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Verizon: Get up to $1,200 off when you add a new line (with qualified trade-in) on eligible myPlan
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Visible: Buy the iPhone with Visible+ Pro and receive $480 through monthly credits
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Xfinity: Get the iPhone 18 Pro Max for free with a qualifying trade-in and device payment plan on the Mobile Plus plan
Source: https://mashable.com/tech/att-iphone-18-pro-iphone-duo-deals